Always know the WHY of what you are doing, that about sums up Coach Jure. He works relentlessly to make you better. Yes, he is a hard ass, a pusher but he doesn’t quit on you and doesn’t let you quit on yourself. Gotta practice what you preach eh! He doesn’t just train, he educates, grilling the basics into you; explaining details of movements, muscle groups, biomechanics, range of motion. To him, it’s not just training, it’s a lifestyle. His quirky sense of humor is an added bonus to a session that will definitely have you sore and burning by the end.